In Chinese society, “red envelope” refers to a monetary gift placed in a red packet because the color symbolizes good luck. That’s where Red Envelope got its name. Was the San Francisco-based gifts merchant lucky with the results of its Website critique? Well, while critiquers Amy Africa, president of Helena, VT-based Web consultancy Eight by Eight, and Stephan Spencer, founder/president of Madison, WI-based SEO-specialist agency Netconcepts, tried to handle Red Envelope’s site with care, they both found areas that need serious improvement. Africa reviewed the site’s content and functionality, and Spencer tested its search capability. Here’s what they had to say.
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Black Swan has been providing consumers with Home, Hearth and Gift products for over 28 years. Black Swan was looking to take their web presence to the next level and selected Netconcepts GravityMarket solution.
The new website offers a sleek design on top of a search optimal ecommerce structure. Black Swan enjoys a robust content management system that allows for the balance of the site’s content to be updated via web interface. The site also provides RSS feeds of featured products, which open up an additional communication channel to customers.
With this new site design and structure, Black Swan is sure to be heating up the Internet.
[ database | client admin cms | SEO ]
Visit site: Black Swan Home
Filed under: B2C Ecommerce Portfolio SEO
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PoolDawg.com, one of Netconcepts clients, was recently featured in an online article through InternetRetailer.com.
“A year ago, PoolDawg traded in its modified version of an “off-the-shelf” e-commerce platform for a completely new platform from Netconcepts. The Netconcepts GravityMarket 2.0 e-commerce platform offers a flexible design that, for example, supports the placement of content that has proven to help shoppers complete purchases, Feiman says.”
Read the article here. For more information about PoolDawg.com’s success, read the PoolDawg.com Case Study.
Filed under: Ecommerce Press
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As an online retailer, you are probably already aware of the power behind product reviews. In this article, Patricia Fusco, lead strategist for Netconcepts, launches the discussion by explaining the difference between ethical and “artificial” product reviews. Having a clear understanding of what a “good” product review entails, allows you to strengthen a product page’s development in order for it to be good for search and great for users.
Read this article about product reviews here, and learn how to take control over your product sales through review management and product level search engine optimization.
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This month’s selectee, Millcraftfurniture.com, is an outdoor furniture manufacturer operating a small (less than 100 pages) MIVA Merchant-powered ecommerce site. Its rankings are in the doldrums. The store does not appear in the first 100 listings in Google for critical terms “Adirondack chairs” and “Adirondack chair.” This site is buried deep in Google’s results for many other key terms, such as “outdoor furniture,” “patio furniture,” “garden furniture,” “porch swing” and “bench swing.” Millcraftfurniture.com does rank No. 2 for both “poly furniture” and “poly outdoor furniture,” but these two terms get little to no search activity, according to Yahoo! (specifically, the Overture Keyword Selector tool at Inventory.overture.com).
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This interview is with PoolDawg and Jody Hartwig, Netconcepts’ Vice President of Client Services for PRWeb. PoolDawg is a Netconcepts’ client whose goals were to embrace organic search.
“As a newer company in an established market, it was extremely important to get a jump start on our search engine listings,” says Mike Feiman, Director of Marketing for PoolDawg.com.
After successfully implementing Netconcepts’ recommendations, PoolDawg has experienced a 300% increase in search engine traffic.
Listen to the interview for an amazing success story!
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